Monday, 06 February 2012

• The Radley bags story

  The Radley bags story

  You won't generally hear of a designer brand name that just seems to show up from thin air but nevertheless , you might say that is what Radley have appeared to do.

  Radley bags have become the most popular designer brand bag in the UK out performing even Gucci and Louis Vuitton !

  Radley was developed by an Australian woman named Rachel Lowell Harder. Rachel was really a professional architect but got to be disenchanted with her occupation and started searching for various ways of making money. And so she began to design handbags in her free time and hired a market booth so she could sell them.

  Rachel created her own style of handbags then had them produced in the Far East. Rachel's hand bags quickly captured the interest of a big retail company who wished to place a substantial order but Rachel knew she would find it challenging to fund her business venture. She made a decision she had to sell a portion of her company in order to raise investment capital so she could keep on top of the large orders that were flooding in for that reason with a new investment partner she was able to continue her love of creating bags.

  Harder called her collection "Radley" but in the early stages quite a lot of customers were not too sure about her designs. Buyers did not really appreciate her unusual designs and styles and expected her to make hand bags with a much more delicate colour scheme. Rachel proceeded to stick to her guns and carried on regardless allowing herself to indulge her passion on a very creative level. Rachel was a lover of animals and especially dogs so she started putting images of dogs on her creations. decided to use a Scottie dog as the silhouette. People immediately fell in love with these innovative bags that displayed a discrete picture of a dog in the design and Rachel realised that she had found the new company logo for Radley.

  Radley are all about fun, colour and original design and style and therefore they're one of a kind in that respect.

  Rather they march to the beat of their own drum, a fact that may be clearly witnessed every six months when Radley put out their cherished signature handbag collection.

  Radley signature bag collection (also called "picture bags") typifies the company's ethos of colour, fun and creative vision of it's fashion designer, Rachel Harder.

  Radley enthusiasts count down the days until the next Radley signature bag is released. The Radley picture hand bags launched bi-annually for Springtime and Fall.

  Radley signature bags are wonderful and rich in colour showing a theme involved with Radley the scottie dog in numerous situations such as on the water, in a balloon and so on.

  Recently, Radley have introduced other lines such as laptop bags, passport holders, designer sunglasses, hats, diaries and many other accessories.

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